Monthly Archives: April 2012

Rubyfair.com mentioned in Ecologist magazine.

Ethical jewellery: what to ask and what to buy. 24th April, 2012
Precious stones.
Of course jewellery is about more than diamonds and gold but other materials are even harder to trace. According to Valerio, this is likely to be because they are less valuable. ‘In so many degrees diamonds are more ‘sexy’ and much more prone to publicity than gems,’ says Mike Angenent, founder of the Jeweltree Foundation which works to support ASM miners. ‘Nevertheless, there are a lot of gemstone projects out there as well such as Ruby Fair, Columbia Gem House, Fair Gems Process and Brazil Gems.’ Vivien Johnston, founder of Glasgow based ethical jeweller Fifi Bijoux, knows the difficulties of tracing supply chains. When she started her business, the gemstone selection was very limited as she only uses stones she knows the origins of. But now she now says she can use almost all types of precious stone. ‘That’s the beauty of having such involvement with your suppliers; you build a relationship,’ she says.

Click here for the article.