Monthly Archives: July 2012

JULY AND THE “KING OF GEMSTONES” – THE RUBY BIRTHSTONE

Few things catch the eye like ruby. This July birthstone has a color which can be described as a deep, pure, vivid red. Ruby, a variety of the mineral corundum (which also includes sapphires), is as historically captivating as it is beautiful. In the ancient language of Sanskrit, ruby is called ratnaraj or “king of precious stones” for its rarity, hardness (second only to diamond), beauty, and for its seemingly mystical powers. This gem was worn by men and women of past centuries who hoped to bring themselves success in life, love, wealth, health, and war. Rubies were believed to predict misfortune or danger.
So, is Mom’s birthday in July? Maybe your girlfriend’s ring finger is looking lonely? Or is it high time you bought yourself a decadent present? Rubies are the answer. Beautiful in earrings, sparkling in rings, and especially striking in pendants, rubies ornament all types of jewelry. For the highest quality ruby, be sure to look for these qualities:

Read the full article here.

Rubyfair.com Creates Ethical Jewellers Directory

RubyFair the ethical supplier of rubies, sapphires, spinel and tanzanite with its own ethical mine in Tanzania launches a Free ethical jewellers directory from its website rubyfair.com. RubyFair which has supplied the trade with ethical gems since 2007 has launched a free ethical jewellers search from its website which gives a biography of the jeweller and their website with contact details. Jewellers can be searched via county or town or both and recent work will be shown with a photograph on their dedicated webpage.
Director Gary Roberts explained “Rubyfair.com has on average 10,000 page visits a month and we appreciate that although many are from jewellers finding out about us as a company the great majority are people looking for ready made or bespoke pieces featuring ethical stones . We don’t make or sell jewellery so all these potential clients were just going to waste and could not source the jewellery required featuring our ethical stones.”
Pete Brown, Operations manager, added “The aim of the directory is for jewellery clients who are searching for ethical jewellers, featuring our stones, to be able to find a jeweller in their area and for the direct link to take them direct to their website. The directory is free and all we ask is that the jeweller is a client of ours so , as we know at the moment funds are tight, a relatively inexpensive stone in a straightforward setting will allow even the smallest start up jeweller to gain a web foot print.”
So far the directory has 175 entrants nationwide including a small number of worldwide ethical jewellers and is growing. The directory can be viewed here.