When Rubyfair.com started mining some 5 years ago ethical jewellery suppliers were few and far between as were ethical jewellers has this changed ?
Shadows of rubyfair miners on rock face.
When rubyfair.com started marketing its ethical gem stones in 2008 the response from jewellers was often ‘I care where my gemstones come from but does my client ?’ Or ‘If I do bring the attention of the client to ethical stones they may ask about the gold.’
Thankfully recent developments in the precious metal supply chain can now answer these queries.
Trade shows such as the IJL in London feature ethical stands and talks and ethical campaigners such as Greg Valerio have helped raise the questions and profile of ethical gems, metals and jewellers. One thing for sure is the movement is only one way and those jewellers that choose to ignore the demand for ethical jewellery will only loose market share now and in the future.
Returned from from Tanzania after 10 day visit delivering Glasses and eye tests to Ukwama Orphanage.